Polk's Dealer Solutions team provides detailed consulting to assist the dealership improve efficiency, learn "best-practice" and locate dealerships in the most optimal areas for potential customer maximization.

Build viable showroom and service traffic, grow market share, manage your inventory and maximize your marketing profit with Polk’s dealer solutions. Polk’s automotive expertise and marketplace experience enables you to plan and implement dealer networks, measure the performance of your network and train your staff.

Market Analysis looks at the performance of the dealership network and seeks out lost opportunity by utilizing optimization tools and dealership level sales forecasting and demand distribution patterns.

Polk's CarMaster vehicle analysis tool can be utilized at the dealer level to benchmark own brand vehicle/s versus the competition, including advantages and disadvantages of vehicle specifications compared to price.