Beijing Polk-Catarc VIC Co., Ltd.


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MARKET ANALYSIS ::

A true understanding of your market is essential to capture your best business opportunities.

Polk’s Market Analysis capabilities offer detailed insight into the subtleties of what is selling in your market, what vehicles are on the road, what your customers look like and more.

With more accurate market knowledge, you can go to market faster, make more confident decisions and objectively measure the impact of those decisions. Understanding the market and the customer enables you to uncover areas of opportunity, qualify prospects and market smarter to ensure the success of your overall dealer operation.

Our complete, timely, fact-based information on actual market activity can help you:

Assess your market position
Evaluate market potential
Identify marketing opportunities
Identify competitive threats
Execute a financial analysis
Perform a commercial vehicle analysis
Profile and model your customers
Identify your brand image and awareness
Create sales strategies
Execute new vehicle launches
Compare your products to those of your competitor
Pinpoint advertising audiences

Polk will work with you to create customized market analysis to address your specific needs.

New Passenger Vehicle Registration Reporting
- PolkInsight™
PolkInsight is our premium automotive decision support tool. It is a single source that allows customers to analyze and interpret registration data more effectively. It is relevant to people in countless functions, from market representation to sales planning to parts distribution.

Price & Specifications
- CarMaster
A powerful web-based vehicle pricing and specifications information tool. It enables large or small organizations, using one single corporate license to service an unlimited number of users. Direct online access to live data from over 20 countries and in any of 10 languages makes for fast, reliable and effective decision making.

Polk Custom Market Analysis
Whether you are interested in a custom geographic study, multi-dimensional buy rates, a diversity study or a needs-analysis study to determine the most desired new vehicle features, Polk’s experienced analytical consultants can design a custom market analysis to meet your specific needs.

Polk New Vehicle Registration Reports
New vehicle registration statistics enable you to identify market trends and uncover hidden opportunities. The reports are completely customizable—you define the specifications, geography and time-period.

Dealer Activities Outside of Their Territories
- Polk Cross Sell™
Available for new vehicles, Polk Cross Sell vehicle reports allow you to see:

Which dealers sell the most vehicles in their market
Which brands and models are selling best in a market area
How many vehicles and what models the competition is selling

A Comprehensive Approach to Dealer Network Development
- PolkOnsite
An interactive consulting service designed to help automotive manufacturers and automotive retailers determine optimal retail networks, evaluate current market and dealership performance, assess dealership processes and improve operations through interactive training courses.
              PolkOnsite - Planner
              PolkOnsite - Assessor
              PolkOnsite - Trainer

A Graphic Analysis of Your Market
- Polk Mapping Services
Polk can append latitude and longitude codes to your customers’ or dealer addresses, thus pinpointing the residence in relation to the location of the dealer. This allows for better decisions regarding communicating with these owners, as well as what additional customer service programs you can offer them.