CarMaster is a complete Web-based Price and Specification database, for passenger vehicles available for sale in China and in over 20 countries around the world. With Polk CarMaster you can compare your products with the competitors’ products and you can establish your competitive price, unique specifications and more capabilities to do better to capture market share.

• Web based Price & Specification System
• Multi user access from any PC with internet access
• Multi country - Over 20 countries
• Multi language - Do comparison in over 10 languages
• Ability to compare models from different countries
• Strong analytical processing capabilities
• Single Master Data source.
• Develop your own Specification Query
• Price History and Price Ladder.
• Unique Specification Adjusted Pricing (SAP) Comparisons

Benefits

• Ability to make better, timelier, decisions
• Convenience of a single source of information
• Compare your products with the competitor products

My Comparisons

Detailed unlimited vehicle comparisons for multiple or single market datasets

Segmentation

Customer specific segmentation schemes allow users to select vehicles from client defined segments

My Queries

Selection of vehicles by specification query

SAP (Specification Adjusted Pricing)

Market specification adjusted price comparisons

Advantages/ Disadvantages

Using a base vehicle it is possible to compare detailed specification information across multiple vehicles in order to determine the advantages and/or disadvantages of the base vehicle

Price Ladder

Functionality to show the difference in price after specification price adjustment on a ladder type grid

Price History

Detailed price history data of vehicles by market

Exchange Rate Management

Customer specific exchange rate management for global OEM customers

For a more comprehensive overview of CarMaster please view our brochure here