A Graphic Analysis of Your Market
Excellent for strategic planning, sales presentations and campaign tracking, Polk Mapping Services allow you to turn geo-summarized data into easy-to-read, color-coded, presentation-quality maps.
Choose from a standard or custom geography and leverage Polk’s extensive data or your own to create a mapping solution to fit your specific business needs.
Polk can append latitude and longitude codes (geo-coding) to competitor dealer locations thus giving you a clear picture where your relevant competitor dealers are located, city by city, and province by province and on national level.
Polk can also geo-code your own customers’ addresses, thus pinpointing the residence in relation to the location of the dealer. This allows for better decisions regarding communicating with these owners, as well as what additional customer service programs you can offer them.
Polk Mapping Services enable you to:
• Achieve an at-a-glance view of your market
• Assess your market reach
• Identify competitive market reach and sales overlap
• Discover hidden trends
• Market more efficiently to existing customers and prospects
For more information please contact us.