Vehicle Volume Forecasting
Key drivers and trends such as growing competitive intensity, increasing body type and model variety, developments in different markets, concentration in the supplier business have reshaped the car industry over the last decade.
Hence, high market transparency, accurate planning and anticipation of market trends have never been more important than today.
As the worldwide leading provider of automotive intelligence, Polk - in close partnership with the vehicle manufacturing industry - has developed NewFor, the leading global system to analyze, simulate and forecast short-, mid- and long term vehicle demand.
NewFor provides knowledge tools and market transparency for key functions in the industry
By integrating new vehicle registration data of more than 52 countries, detailed model policy records, a market oriented competition matrix and Polk’s patented forecasting methodology (Force4 and MARKET) into one system, NewFor is able to deliver important knowledge tools for a broad variety of key functions.
Model lifecycles, actual and forecasted shares and unit numbers displayed as graphs and tables. Simulation of forecasted data is possible through simple point and click technology. Competitive vehicle information displayed at the click of a button.
Strategic Market Planning & Management
- Identification of market niches
- Development of products / market strategies
- Best case / worst case simulations
- Introduction of new vehicles
Product Management & Planning
- Definition of competitors for individual vehicles
- Delineation of competition segments
- Preparation of facelifts
- Monitoring product portfolios
- Positioning special models
Marketing, Pricing & Sales
- Simulation of various sales scenarios
- Assistance in determining optimal positioning of models
- Marketing planning
- Lifecycle analysis
Data Management
- Integration of data into own software
- Check of own planning accuracy
- Monitoring own forecasts / assessment
Key Features
- System-based analysis and forecasting
- Vehicle forecasts at “body type level”
- Separate analysis for each market
- Monthly values
- 12 years forecast horizon
- Flexible changing between different “working frames”- absolute values or market shares - monthly or yearly periodicity - vehicle, model, manufacturer, segment, total market - table and/or graphics
- Harmonization of forecasts for different hierarchies
- Competition matrix for vehicle simulation and calculation procedures
- Integrated lifecycle analysis
- Automated update of forecasts by model policy database
- Simulation of new vehicles (“dummy models”)