Data accuracy for more than 50 countries

NewReg contains millions of records of new vehicle registrations in over 50 countries that are gathered month after month from government agencies, industry recognized car registration authorities and national importers’ associations. A wide variety of different criteria can be queried individually or in a combined form, allowing detailed analysis of the vehicle markets. In many cases the information goes back to 1980, enabling you to analyze trends over several years.

Customized segmentation, databases and presentation

Responding to each car manufacturer’s individual defined market segmentation and product portfolio, R. L. Polk reflects and mirrors the client’s market structures in the delivered data and segmentations.

Product management

Product managers and sales managers use NewReg as a day-to-day tool in monitoring the performance of their own products against the competition. Together with our price-databases and sales forecasting tools, registration data can be used to set volume targets and monitor sales performance over a range of periods. Data can be pulled for national, regional and regional territories, and aggregated to provide a rapidly accessible, global picture of sales, competitors’ sales, and overall demand history.

One-to-One – Connecting NewReg with pricing information

In the process of bringing a new car model or version to the market, accurate pricing is a key success factor in the product launch. R. L. Polk’s unique link of NewReg with price data brings transparency in the price structures of immediate competing models and their fittings. Competing models can be defined and evaluated according to many different criteria.

NewReg forecasts

NewReg and One-to-One data, concentrate on past market developments. Using proprietary forecasting methodologies, R. L. Polk is able to predict and simulate future developments in sales of new vehicles based on economic factors such as GDP, inflation, income and unemployment, typical automotive market indicators (such as model policy, fuel prices, taxation, replacement demand, etc.), segment and manufacturer developments, and figures on total production, imports and exports. These final forecasting figures are transferred back into the NewReg system, enabling you to make confident decisions on what products to design, build, and sell, at which price and in which configuration - at model and body type level.

For a more comprehensive overview of NewReg please view our brochure here or feel free to contact us.