Beijing Polk-Catarc VIC Co., Ltd.

	PolkOnsite A Comprehensive Approach to Dealer Network Development PolkOnsite is an interactive consulting service designed to help automotive manufacturers and automotive retailers determine optimal retail networks, evaluate current market and dealership performance, assess dealership processes and improve operations through interactive training courses. Polk Onsite – Planner Drawing on over 20 years experience in retail network consulting, PolkOnsite - Planner offers a wide range of solutions to meet your everyday needs for dealer network planning. Whether you require monthly mass mapping of your dealership sales, registrations by area, or competitive location analysis and detailed optimal dealership site location analysis and potential, R. L. Polk has the capabilities, knowledge and experience to drive improvement of your dealership network. Optimal Dealership Location Simulation Using proprietary simulation tools, Polk can analyze and recommend the most optimal location(s) for your retail dealership network. Building a new retail outlet is an expensive undertaking, so making the right location decision is key to building the attractiveness of the brand at a high level and making sure that you have the best opportunity to achieve the highest possible retail sales. SIM (Spatial Interaction Model) – Sales Potential Simulation In addition to deciding on optimal dealership locations, it is important to justify areas and locations in terms of actual sales potential. SIM takes into account where customers are, how willing they are to travel, and how attractive certain locations are to them. In addition to area sales potential, SIM can calculate the potential sales of each dealership location allowing you to set realistic dealer targets and primary marketing areas (PMA). Market Representation Studies Polk ties mapping and simulation modeling together with detailed and tested methodologies providing you with complete overviews and recommended network blueprints. Market representation studies allow you to answer network based questions including: What is the optimum number of retail dealerships required in the market? Where are the most optimum dealership locations? Why? What are the potential sales for my brand (including competition), by segment, by model and per dealership? How can I design realistic and accurate PMA (Primary Market Areas) for each of my dealerships? How can I track sales and incentivize dealers accordingly? Polk Maps Live This online mapping tool allows you to access live information of your dealer network, market activity and geographic location analysis all updated centrally at Polk, allowing you to spend more time analyzing and improving your network instead of preparing and formatting data. Polk Onsite – Assessor Polk calls upon its extensive automotive retail consulting experience to assist you in designing and executing effective dealership retail assessment programs that include financial auditing, operational assessments, standards compliance measurement, facility evaluations, mystery shopping and sales and after sales process evaluations. Our comprehensive reporting suite is designed to measure results and drive improvement at the dealership, while at the same time ensuring consistency of process strength of brand. Further we utilize the results of all assessment components to develop consistent sales and service processes, facility enhancement programs, retail improvement initiatives, and implementation of dealer brand standards. *Key Outcomes* Identify performance capabilities of retail network by dealer group, area, region, nationwide Analyze business practice, planning capabilities, reporting, facility quality, personnel quality, and processes Measure against standards compliance Determine critical needs of the network, both for OEMs and the dealers Manage KPIs aimed at driving improvement Enhance effective communication Allows for best practice analysis Polk OnSite – Dealer Trainer Polk Onsite Trainer provides dealers with effective training courses that assist in raising the level of operative excellence at the retail level. A selection of our dealer training courses includes: Dealer Training Course Outline - Selection Sales Improvement Programs Used Car Programs Customer Relationship Management Sales Negotiation Performance Management Selection and Recruitment Business Forecasting & Planning Leading the Sales Team PolkOnsite – Area Manager Training Polk's Area Manager Training Qualification Programs are designed to assist distributors and manufactures maximize their dealer relationships by improving the business skills of the Area Manager. Our programs follow clear accreditation processes, ensuring entry into advanced courses takes place only after satisfying previous stages of the program. Area Manager Training Course Outline - Selection Role of the Area Manager Dealer Operating Structure Dealer Communications Managing Resources Dealer Visit Protocol Dealer Forecasting and Planning For a more comprehensive overview of PolkOnsite please view our brochure here or contact us.